Today we started with a quote from John Cleese: “If I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth.” Then we went over our persuasive thesis statements. Next, we started covering the 3 main tenants of persuasion, Ethos, Pathos, and Logos. Here's the short version on those three:
Ethos: the source's credibility, the speaker's/author's authority
Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.
Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
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